Demand for Ladders Generated by Politics
There are over 77 border walls throughout the world. We are using the three largest countries in North America as an example (we just found out Greenland is a part of North America, so they are not included).
Oh no! America decided Too many people are coming into their country. Better build a wall. Well, to build a wall, they are going to need ladders.
Mexico's people want a better quality of life, but legal immigration takes too long. Now there is a wall? Looks like they will need some ladders.
We are opperating under the assumption that Canada’s policy is to “be nice to everyone.” They will buy ladders to support our company.
Demand Generated by the Tool's Versatility.